Privacy Policy.

1. Introduction

SEO RankUp ("we", "our", "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect information when you use our website, application and connected services.

2. Information we collect

We may collect and process the following information:

• Account information such as your name and email address
• Project, website and keyword data you enter into the platform
• Usage data showing how you interact with the platform
• Google account data made available through authorised integrations

3. Google API Data Usage

SEORankUp integrates with Google Analytics and Google Search Console using secure OAuth authentication.

When you connect your Google account, you explicitly authorise SEORankUp to access relevant data for the connected project.

We request strictly read-only access to Google Analytics and Google Search Console data via secure OAuth authentication. This includes:

• We do not modify, delete or write data to your Google account
• We only retrieve data necessary to display dashboards, rankings, analytics and SEO insights within the platform
• Google data is only accessed after you choose to connect your account

3A. Google API Services User Data Policy Compliance

SEORankUp's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

• Google user data is only used to provide user-facing features within SEORankUp
• We do not transfer, sell or share Google user data with third parties
• We do not use Google user data for advertising, remarketing or profiling
• We do not allow humans to read Google user data unless required for security, support or legal compliance

4. How Google data is used

Connected Google data may be used to:

• Display analytics dashboards such as users, sessions and page views
• Display search performance data such as queries, impressions, clicks and average position
• Generate user-facing SEO insights and reporting within your projects

We do not use Google user data for advertising purposes.

We do not sell, rent or share Google user data with third parties.

5. How we use your data

We use your data to:

• Provide, operate and maintain SEORankUp
• Display connected dashboards, audits and SEO insights
• Improve platform performance and platform features
• Communicate with you about your account or service-related matters

6. Data storage and security

We take the security of your data seriously and implement appropriate technical and organisational measures to protect it.

These measures include:

• Encryption of data in transit using HTTPS (SSL/TLS)
• Secure storage of data on protected servers with restricted access
• Use of secure authentication mechanisms, including Google OAuth 2.0 for account connections
• All Google API data is transmitted and stored in accordance with Google's security requirements
• Access controls to ensure only authorised systems and personnel can access data where necessary
• Regular monitoring and updates to maintain platform security and prevent unauthorised access
• Data minimisation practices to ensure only required data is collected and processed

Google user data is processed automatically by our systems and is not accessed by humans except where required for support, security or legal compliance.

We retain data only for as long as necessary to provide the service and will delete or anonymise data when it is no longer required.

7. Data sharing

We do not sell, rent or trade your personal data.

We may disclose data only where required by law or where necessary to comply with a legal obligation.

8. Your rights

You may have rights including the right to:

• Access personal data we hold about you
• Request correction or deletion where appropriate
• Disconnect your Google account from SEORankUp at any time
• Withdraw access through your Google account permissions

You may revoke SEORankUp's access to your Google data at any time via your Google account permissions. Upon disconnection, we will stop accessing your data and any stored data will be deleted within a reasonable timeframe.